Choose a direction.
Build something useful.

Eleven guides for the decisions between a product idea and a sale. Start with your current question, then use the related reading to take the next step.

01 · Choose

Find a buyer, compare ideas and investigate demand.

12 digital product ideas to start with

Compare formats, buyers and first versions.

20 B2B ideas around recurring work

Calculators, client systems and utilities with clear limits.

Validate the idea before building 50 pages

Research the task and test one useful demonstration.

02 · Build

Choose a format, write the brief and inspect the files.

How to create your first digital product

Turn a planner brief into a usable delivery.

Create with AI: brief, build, inspect

Turn a prompt into files you can check and support.

Canva, PDF, SVG or Excel? Choose the delivery

Match the format to printing, editing or calculation.

03 · Sell & Price

Compare platforms, explain the offer and check the numbers.

How to sell digital products: a first experiment

Connect an offer, a sample and a relevant audience.

Where to sell: platforms, fees and the break-even point

Compare the selling route and the money you keep.

15 Etsy formats worth investigating

Original downloads, buyer tasks and current listing rules.

Pricing and unit economics: what remains?

Work through fees, refunds and realistic cost assumptions.

Product pages, mockups and useful samples

Make the offer and the actual delivery easier to judge.

Choose a direction.Build something useful.